Many small businesses don’t believe they need video, or for that matter, a website! They rely on a loyal core of customers. But increasingly, marketing your business digitally is not a luxury, but a necessity. It’s a way to promote yourself to new customers, make special offers, and showcase your services.
A video is a great marketing tool. It’s a window into your business, and not only does it help explain what you do, it provides a personal way to introduce you to potential clients. You can speak directly to them! After all, you are passionate about what you do, and you are your best advocate.
As a small business owner, you know the personal connection is everything. It’s the reason your customers come to know and trust you and recommend you to others. The video creates a personal connection BEFORE the customer meets you, and it’s a kind of visual calling card.
Why Can’t I Shoot This Video On My Cell Phone?
We get asked this a lot. The answer is, you can! But this is not just about production. It’s about crafting a creative message that will get results—there are always new and interesting ways to tell stories.
Great photography and editing can serve a unique and specific purpose – to tell a compelling story and make the viewer feel something, in a way that no other form of media can!